#Google shopping desktop download#
#Google shopping desktop free#

It’s best practice to include different characteristics, such as brand, color and size, as this will help distinguish the product from others and ensure the correct item is shown when a user searches. Therefore the identifier has to be unique for each item within your feed and cannot be recycled between feeds for the same country in the same language. Necessary to ensure shoppers don’t click on your product expecting something different.

Product Content: Required for search relevance and accurate content.

Product data feeds are split out into three main categories: If these fields are missing, your product will not show. Whether you add content manually or rely on data automatically gathered from your website, there are some product attributes that you need to provide information for.

#Google shopping desktop download#

You can download the app via the Google Play Store to access and try for yourself. This allows users to save time by taking a quick photo, rather than describing what they are looking for in the search bar. When a user scans a product, relevant Google Shopping listings of the item or similar items are shown. Google Lens is an image recognition technology that lets users scan real-life objects to identify them. Clicking on these will take users to Google Shopping listings to view the featured product. Some images will be labelled ‘Product’ on Google Images. Product attributes can also show up as rich snippets in both mobile and desktop search results. Available only on mobile search in the US initially, these will display as ‘Popular Products’ - this is when product thumbnails appear in the main search. When somebody searches for a product in Google, the search engine may display what’s known as visual, browsy listings.

#Google shopping desktop free#

Google states that merchants can also opt into the ‘surfaces across Google programme’, meaning their free listings may also appear in other Google product areas. Free listings will be browsable and searchable alongside paid ad slots that will continue to show. Google Shopping will consist primarily of free listings, meaning retailers will be able to reach customers regardless of whether they are running paid Google campaigns. You’ll see free listings appear most commonly in the Google Shopping tab.